Branding Guide
Why is Brand Important?
When a brand maintains consistency in its messaging, visual identity, and tone, it becomes easily recognizable. This allows audiences to form clear associations with the brand’s values and offerings. For organizations such as school districts, consistent communication—through websites and newsletters—reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has established brand guidelines to ensure consistency. Please refer to these guidelines when creating print or online marketing materials so we can build a stronger, more consistent brand presence together.
Colors
#0c54a4
Dark Blue
- Primary
- Pairs with white text (#FFFFFF)
- Also called South Side Blue
#dedfe0
Light Grayish Blue
- Accent
- Pairs with black text (#000000)
#061a40
Very Dark Blue
- Secondary
- Pairs with white text (#FFFFFF)
#006daa
Medium Blue
- Accent
- Pairs with white text (#FFFFFF)
#b9d6f2
Very Soft Blue
- Accent
- Pairs with black text (#000000)
#000000
Black
- Accent
- Pairs with white text (#FFFFFF)
Fonts
NCAA Arkansas Razorback 2014
- This is a standard font used for the mascot “Hornets”.
- Download this font
Logos
Primary Logo:
Full Color Hornet
Secondary Logo:
Blue & White Hornet
Secondary Logo:
Blue Outline Hornet
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email ksmith@southsidebb.org
Thank you for retaining our brand identity!